The annual Black History observance is a reflection of the political moment, so in what ways can we modernize it?

We are in Black History Month in the Britain, and it appears it’s time for a reassessment. As time has passed, an event that started out as a festivity and recollection of the past, cultural identity and bonds between international African diaspora communities, has adopted a commercial tone, broadening to incorporate events where individuals of African heritage are paid to talk to Caucasian groups about implicit prejudice and “allyship”. The anti-racism rallies of the last decade generated a rise in the enterprise of displaying cultural sensitivity. Yet, that phase is now over. The tide has peaked, resulting in a somewhat empty inheritance of what promoting consciousness is for.

The Background of Black History Month

Initially celebrated in the US and Canada, Black History Month was established in 1962 as a week dedicated to Negro history by historian of African descent Carter G. Woodson with seven days of celebration and reflection in the middle of February. Black History Month grew out of this campaign and was publicly established in 1970. Now it is celebrated not only in the North America in winter, but also in autumn in the Britain, Germany, the Republic of Ireland and the Netherlands.

The observance has evolved since its inception, placing less emphasis on the accounts of transatlantic enslavement and struggles for equality, and increasingly on notable African descendants in politics, culture, and activism, and widely honoring the impact Black people have made to influence the nation. It is in learning environments where Black History Month is most regularly observed, with talks and cultural events. But the manner the celebration is commemorated is a reflection of the current political situation. How it progresses is a instructive case in how co-option leads to dismantling: the transformation of Black History Month has hindered the point of it, which is to address systemic and institutional racism.


A Disconcerting Period

Hardly anything shows how crucial it is to rethink Black History Month as much as the current time in which it falls this year. In the UK, a reemerging right-wing in the guise of the Reform organization is leading the polls. In the recent season we saw the most significant ultra-conservative gathering in the history of Britain. a prominent political figure, the person of color at the helm of the Tory party, is a firm opponent of the racial justice movement, and we are in a position where a legislator gains confidence to declare that a lack of white people in specific city neighborhoods is a source of worry. Meanwhile, ultra-nationalist movements are expanding in Europe as a whole.

In the America, a significant offensive against DEI and affirmative action has been brought, often successfully, to the highest courts of the country. A campaign to scrub Black history and narrative from the records is ongoing. One of the political figure's early administrative commands aimed at the museum of African American legacy, and the prestigious establishment, alleging that they of a organized and extensive campaign to alter the country's historical narrative” by representing the nation “as inherently racist”.

Against this backdrop, the celebration symbolises how little it can be impactful if it is restricted to either dutiful corporate observances, or politically neutered festivities of former accomplishments, rather than confronting the situation of the contemporary world. It also shows how its short period means that it is separated from the broader ongoing work that is necessary. An academic expert, a educator at University of Greenwich, expressed it perfectly when she raised concerns about the temporary “tokenism” of the observance. “The issue with adopting a symbolic stance”, she wrote, “is that it typically leads to that Black History Month becomes a fleeting performance rather than a catalyst for change.”


Reconsidering, Not Discarding

Establishing how to adjust, modify and expand initiatives for equal rights and acknowledgment in such times of discouragement and concern is a treacherous thing. There is a temptation to just do away with observances such as Black History Month altogether, believing they are no longer suitable, or are relics of an era that has not worked.

However, regardless of the situation, Black History Month, and in fact the complete comprehensive structure and tradition of racial movements – local anti-racism groups, DEI programs, and yes, even those talks to businesses – constitute an infrastructure that a considerable labor has been dedicated to. It is there not only to deteriorate as the political landscape shifts (and in fact, regresses), but to be a vital organism.

So what would a fresh vibrant Black History Month seem? Well, first, it would be more than a single focused period: something that is spread out throughout the annual calendar (as various establishments are already beginning to do), sections of its curriculum (particularly around historic Black characters) integrated into educational programs. It would also be a period that does not shy away from politics, and allows opportunity for individuals, particularly youth, to express their concerns and stories. What value has mere awareness of the past when it ignores the contemporary truth of extreme conservative demonstrations in the urban areas? Organizations who mark it should not be pacified with the non-confrontational words of “unconscious bias” and sensitivity to subtle slights, but faced with the risks that face all if fight against prejudice is not approached earnestly. To summarize, Black History Month should be made current, critical, and responsive. It could be that an entire name rebrand is required – Contemporary Black History Month.

Renee Schwartz
Renee Schwartz

A seasoned digital strategist specializing in SEO and content marketing for over a decade.